"The recent outbreak of long-range sniper attacks in
Maryland, Virginia and the District of Columbia exposes two
long-term trends in gun industry marketing: Mass marketing of
military and military-style weapons, including assault rifles and
sniper rifles and equipment, to the civilian market; and
cultivation of a sniper subculture within the gun community."
There you have it, straight from the mouth of one of the
nation's most virulently anti-gun groups this side of Sarah
Brady's coffee klatsch. The Violence Policy Center hath spoken,
blaming the firearm industry for the recent horrific attacks by
assailant(s) unknown.
It is a tired and hollow tactic -- make the gun responsible for
crime rather than the individual who pulls the trigger. Lack of a
flesh-and-blood suspect never stopped the VPC from assigning
blame. Even if it turns out that the shooter is an
English-illiterate terrorist from halfway around the globe who
wouldn't know gun industry marketing if it sat up and barked.
Hours after a 13-year-old Maryland boy was shot while on his
way to school, the VPC's senior policy analyst, Tom Diaz,
attempted to demonize an entire industry in a hyped-up news
release headlined "Snipers -- Predictable Consequence of Gun
Industry Marketing."
And The Washington Post's editorial writers, who never
saw a gun-control measure they didn't think was delicious, ate it
up like sugar-coated breakfast cereal. The Post, in its
Thursday editorial, cited Diaz's expansive knowledge of the
murderous mind when he said that the sniper's informal motto is
"one shot, one kill" -- not coincidentally the title of
Diaz's study on "civilian sales of military sniper
rifles."
The VPC is ready to share more than inflammatory mottoes. Its
Web site offers a virtual "how to" guide for snipers
that not only details the ordnance available but goes so far as to
help would-be snipers and terrorists identify and classify targets
-- and provides maps and photographs as a guide.
Too bad that Diaz and the Post didn't take their cue
from Kathleen Kennedy Townsend -- Democratic nominee for Maryland
governor and a proponent of gun control -- and hold their tongues,
at least for now.
Even though Townsend has worked tirelessly as lieutenant
governor to restrict access to guns in the Old Line State, she's
smart enough to realize that during this emotionally charged time
it is not appropriate -- or politically savvy -- to wage the
gun-rights-vs.-control debate.
Townsend has removed references to firearms from her speeches
and has postponed indefinitely any TV ads on the issue.
Similarly, the Republican nominee for Maryland governor, U.S.
Rep. Robert L. Ehrlich Jr., has said his campaign won't talk about
firearms in any forum until those responsible for the recent
shootings are caught.
Sound public policy is rarely if ever developed in a crucible
of fear. And without question, folks in and around the areas that
have been terrorized by the sniper(s) are terrified.
Townsend and Ehrlich apparently understand that. Unfortunately,
other politicians are more than eager to capitalize on tragedy in
an attempt to garner attention and press their agenda.
U.S. Rep. John Conyers Jr., D-Mich., called a news conference
Thursday to decry gun industry marketing that appears to
intentionally appeal to lawbreakers and to call for a Federal
Trade Commission investigation.
Conyers appears to have forgotten that, under the Clinton
administration, the FTC conducted such an investigation and found
no issue with the marketing and advertising of firearms. What
makes Conyers think that a new investigation will yield a
different result?
"As someone who makes a career marketing firearms, I have
to wonder just exactly how we are marketing to lawbreakers,"
said Keeva Segal, a gun industry marketing consultant. "We
cannot get any except firearms publications to accept our ads. I
cannot recall ever producing an ad or marketing campaign that was
geared toward anyone except law-abiding adults. In fact, we
typically have all advertising and marketing copy reviewed by
legal counsel to ensure that we make no claims that might appeal
to a criminal or minor."
Every last country-loving, law-abiding consumer of magazines
ranging from Guns and Ammo to Field and Stream
should be livid -- with Conyers, with the VPC and with anyone who
is engaging in the blame game when the true culprit is a deadly
phantom playing mind games with law enforcement and the American
people.